Market Research Analysts and Marketing Specialists: salaries by company (2026)
The median base salary for market research analysts and marketing specialists in 3,963 certified H-1B filings is $94,500, with the middle half between $72,883 – $130,000.
Highest-paying employers
Employers with at least 20 filings for this occupation, ranked by median base salary.
| Employer | Median base | Middle 50% | Filings |
|---|---|---|---|
| Meta | $195,000 | $168,257 – $213,755 | 21 |
| Apple | $172,100 | $124,100 – $186,222 | 33 |
| $170,000 | $156,000 – $191,000 | 89 | |
| Microsoft | $163,400 | $145,848 – $190,174 | 103 |
| Adobe | $158,674 | $106,662 – $185,000 | 37 |
| Amazon | $133,300 | $109,100 – $146,565 | 260 |
| TT Commerce & Global Services | $130,000 | $100,004 – $175,750 | 148 |
Employers with the most filings
| Employer | Filings | Median base |
|---|---|---|
| Amazon | 260 | $133,300 |
| TT Commerce & Global Services | 148 | $130,000 |
| Microsoft | 103 | $163,400 |
| 89 | $170,000 | |
| Adobe | 37 | $158,674 |
| Apple | 33 | $172,100 |
| Meta | 21 | $195,000 |
| Workday | 18 | $96,350 |
| DoorDash | 15 | $97,600 |
| Hp | 15 | $83,054 |
By state
| State | Median base | Filings |
|---|---|---|
| California | $104,200 | 1,114 |
| New York | $105,000 | 710 |
| Texas | $82,577 | 376 |
| Washington | $136,240 | 355 |
| New Jersey | $90,000 | 223 |
| Florida | $75,213 | 167 |
| Illinois | $87,800 | 153 |
| Massachusetts | $96,950 | 132 |
| Georgia | $71,600 | 109 |
| Pennsylvania | $73,600 | 61 |
| Virginia | $79,000 | 50 |
| Maryland | $78,500 | 45 |
Take-home pay
In California, where most of these filings are, the median base of $94,500 leaves about $69,539 a year ($5,795 a month) after federal, FICA and state taxes for a single filer. See the California paycheck calculator for your own numbers.
About this data
- Source: U.S. Department of Labor, Office of Foreign Labor Certification, LCA disclosure data for FY2026 Q1–Q3 (decisions Oct 1, 2025 – Jun 30, 2026). Only certified H-1B applications for full-time positions are counted (384,130 filings).
- Each figure is the base wage the employer stated on the application, converted to a yearly amount. Bonuses, stock (RSUs) and benefits are not included, so total pay at large tech firms is usually much higher.
- An application is filed before a worker starts and can cover a range of pay; we use the lower end of that range. Not every application leads to a hire.
- Median: half of filings are above, half below. Middle 50%: the range between the 25th and 75th percentiles.
Frequently asked questions
How much do market research analysts and marketing specialists make?
The median base salary in 3,963 certified H-1B filings is $94,500 a year; the middle half earn $72,883 – $130,000.
Which company pays market research analysts and marketing specialists the most?
Among employers with at least 20 filings, Meta has the highest median base salary at $195,000.
Which state pays market research analysts and marketing specialists the most?
Among states with at least 20 filings, Washington has the highest median at $136,240.